Chinese Automobile Industry in Egypt Essay

Introduction in that respect ar m any aspects regarding the Chinese motor motor political machine indus savour in Egypt regarding how it mirrors on node enjoyment, despite common believes chinaw argon has been producing automobiles before the Koreans for al to the highest degree over 50 years. The actu on the wholey first Chinese cable motorrailway car was a poor copy of what European, Ameri abide and Japanese befuddlers produce. It wasnt designed with the anxiety of comfort, security nor style it was to a greater extent than like rotate boxes made of light steel, with a primitive petrol engine.After 20 years, Chinese automobile application has finally become angiotensin converting enzyme of largest mart in automobile market. The major advantage that Chinese cars pass water is its low-spirited pricing comp atomic number 18d to other cars from western auto giants such as Germany and France, which is a satisfactory advantage to most of the Egyptians. Besides the fa ct that Chinese cars are of lower monetary values, at that place are other factors that consumers look for in a car this research mea reliables weather Chinese cars tinges the guests descryd values of satisfaction regarding movement and design or not.Foreign car manufacturers may not think that china would develop any threat to their automobile industry. However, the enceinte prospective of the Chinese car maker fundamentnot be taken lightly. It is the era for Chinese companies to support for more future challenges and take hold of a bigger share in the global market. Consumers in Egypt are very diverse some base their lores regarding results on prior experience, delivering value anticipate and/or through boilersuit performance.Those puddles a huge conflict of interests amid ad hominem perceptions in the Egyptian market where some perceive Chinese cars as a low tone intersection point with a trashy price tag, and others perceive them as stinting high quality vehic les. In 2004 chinaware generated 5 million from car sales, coming third later on America which generated 17 million and Japan with 5. 9 million. This shows that the Americans and the Japanese are considered to be of a high quality regarding safety, durability, resale price, and comfort which is what most Egyptian clients look for in a car.However, according to David Thomas 1 China is deprivation to become the second-largest market in the world some meter over the nigh two or ternion years, 2 he similarly said China is developing in very similar ways (to the developed markets), only if doing it so much quicker, 3 enunciating on the statement so much quicker. 4 theoretical framework 2. 1) Defining node satisfaction Customer satisfaction is an military rating of how intimatelys and dishs provided by an organization to meet or to exceed the nodes foretaste and it may be measured directly by survey and expressed as a percentage.Customer satisfaction is a vague and conceptu al, and the tangible appearance of the state of satisfaction leave protest from individual to individual and good or service to good and service. In a competitive market, where companies compete for guests, customer satisfaction is perceived as a get a line differentiator and increasingly become a place divisor of business strategy now days. 2. 1. 1) variables effecting Customer satisfaction is- on that point are various elements effecting customer satisfaction starting with reaping quality to after sales services.This requires the organization and even third-party service firms to work as a whole to ensure that the customers are getting what they want and more serving the customer. Customer Satisfaction has backgrounds in two ideas intimately quality gap-based view of quality, which has to do with delighting the customers quite an than just satisfying them, and conformity to a model or specification, which has to do with minimize production errors and observe the qual ity of delivery.The best method is to take a section of customers and to try to ask them about their experiences over a certain head of time however, this only shows the regular view and go out oversight any pick out limits that are important from operational view. Understanding the link betwixt consumers information search behavior and customer satisfaction shows a develop over view of what should be done to meet what the customers want. Findings suggest that the three graphic symbols of consumer as defined by whether and how they search for information (passive, rational-active, and congenatoral-dependent).5. Each type of customer has a different way of perceiving satisfaction. Customer satisfaction is a key element in competitive advantage since that a satisfied customer means 1- Long-term proportionship ( geminate sale). 2- Good advertising (word of mouth). 3- Customer homage. 4- Obtaining new customers (followers). 5- Increase in market share. The consanguinity mark eting is one of the most important tends in the marketing due to the importance of repeat business. Relationship marketing mainly focuses on developing trust and loyalty between the customer and the supplier.Establishing and remarking loyal base of customers is a major key to a fast growing organization. Customer satisfaction and attractiveness are linked together. In order to accomplish customer satisfaction accurately some variables should be recognized. There are several(prenominal) factors that are applicable to automobiles by which consumers look for which, product quality, services, engine performance, design, and accessories. On the other hand, most customers are keen to buy a car including all these features with level-headed pricing.However, its difficult to obtain high quality with low price, as its said, Better price for better quality 6, which indicates that the more the customer pays, the higher the quality. Another variable hovering over customer satisfaction is cus tomers retention. This aim is achieved when the customer is convinced with the performance of the car fall guy he chose to the point of re acquire. No business can exist without any customers and its important for the business to work closing curtainly with the customers to make sure that they are satisfied and their needs are met.Companies form a close working proportion with their clients so customer relation is important. Measuring the customer satisfaction is obviously to measure the quality and the performance of the good or service that the company provides. The objective is to determine how well the good or the service to achieves the purpose or the need for which it is purchased. Understanding, meeting, and exceeding customer expectations are fundamental in creating customer satisfaction. The customer kindred is a typical aspect of the relationship marketing. Through analyzing several articles, weve found a relation between the customer satisfactions, needs and perceive d value with the quality and price of the cars characteristics, expectations and the companys relationship value. There is a weak relation between all the independent variables, when the customer expectations are not met when buying a car with low prices. Thus, it varies from a cars characteristics to meet the customers needs but liquid with high or moderate prices, also, there is a strong relation between customers perceived value and the companys s relationship value.Where, if the company wants their customers to remain satisfied, they must do a direct relation with them, for an workout, making more offsprings, doing the customers evaluation from time to time, and create a bond between the customer with hisher car, where heshe can appreciate more the price she/he paid, besides, the relationship between the company and the customers can be sometimes deceiving, where the customer can pay no attention to the lamentable characteristics or quality in hisher, just because of the gr eat relation and its service quality of the company.The customer satisfaction is a very important element to lay down a successful business and in order to maintain that companies have to be able to cope with the change in the surround around its business, which has to do with understanding customer preferences. Also expanding the business wont be attainable if you dont have a satisfied customer base and that the company must be customer oriented instead of being manufacturing oriented. In the automobile industry the purchase intentions are moving towards cars which have a low gasoline purpose rate, so the industry must take the buyers behavior in consideration. There are a lot of fields which create and retain customer satisfaction in order to retain customer satisfaction all the products/services offered to the costumers should be matching the customers perceived value. There are also factors that affect customer satisfaction such as the economic performance, for example when t he financial crisis occurred, customers started focusing on products and alternatives to chumps they used to purchase with lower prices.This economic draw back affected venders attitudes pessimistically which reflected negatively their relationship with the consumers however, there were sellers who were trying to grab customers attention through creating a strong relationship with them. Another point to know the importance of the customer satisfaction to maintain business excellence, a seller who creates a good relationship with his consumers and offer them more than they expect is always a seller who maintains and sustains his business excellence, because the more the customer is satisfied the more he buys and create a demonstrable word of mouth.2. 2) Defining the product performance Associating between the observed and currant performance of a product, and its predicted use and efficiency has mostly been the cognize definition for customer satisfaction. Lately companies of d ifferent fields have learned and understood the importance of such matters due to the fierce competition. Consumers have grown to be more sophisticated, more skeptics and are constantly looking at for the most efficient, and the most convenient products that would satisfy their needs and wants. 2.2. 1) Variables affecting the cars performance There are several variables that affect the cars performance, beginning with the cars engine performance, which is the main calculate of the car that varies in the gas consumption, how much sack did the engine suntan? Also sometimes customers satisfaction relies on the speed of the car, and how far can it speed up in no time. Moreover, there are several variables that represent each other in a way that the cars quality stands for its stability, durability, and the safety features.Which are the most important variables that can affect the customers satisfaction that every person is looking for safety that represent the stability and low pos sibility of any contingency accuracy? Furthermore, the design of the car is related to the stability by which, the more aero-dynamic is the design the less air force that face the front of the car, that triad to a less fuel consumption, more stability, and of course more speed. Finally, the car accessories are sometimes very expensive that can cause a low customer satisfaction, and lack in buying the car.2. 2. 2) Defining personal experience Experience is being an active participant in an event or an activity which leads to a growth in ones skills or knowledge. Where the customer can perceive a certain product wither its going to meet or exceed his expectations or not, through the interaction with similar products or services. 2. 2. 3) Personal experiences related to the Chinese automobile industry When a consumer purchases any car, a certain grasp or knowledge goes through his mind.This image and knowledge becomes a standard for the consumer while comparing his/her car to any other alternative, because this is his/her experience with the product so in order for him/her to know whats best and whats worse he/she compares the alternatives features to his/her own products features such as performance of the engine, safety features, durability and stability, car quality, fuel consumption, accessories and design of the car. Consumers differ in their way of thinking and the bases behind their decisions, that is wherefore Chinese car manufacturers should put in mind that a consumer who buys their product is driven to this purchase through his/her perception, and because not every consumer has the same perception about Chinese cars, Chinese car manufacturers should build a positive and strong perception with the automobile consumers about their products, as a consumer mayhap more interested in the cars safety features rather than the price or cost efficiency and vice versa. 2. 3) factors affecting the overall customer satisfaction through cars performance Chines e automobile manufacturer should consider their image according to the consumers personal experience where the consumer perceive and compare the coming alternative with their own previous experiences related to the car they owned or would like to buy. In order to meet the customer satisfaction, car makers should provide many researches on the need and wants of the customer by which every customers needs change in a certain period of time. Customers have their own perception in each car brand and its performance, where customers needs vary from one to the other regarding the characteristics they look for in a car, thus car manufacturers provide several models in order to meet each segments needs. As Chinese automobile industry has enlarged its market share all over the world, they should put in mind that consumer will always compare their products in order to make the purchase decision, that can always be affected by the performance of their previous car, where the Chinese automake rs should exceed or meet the consumers expectation in order to start a preferable image and character especially when it comes to the quality and durability of their product as its known as a poor product in these terms particularly compared with their competitors.Conclusion Studies have shown that the relation between product performance and send experience has an effect on the overall satisfaction factors. This study will further more elaborate where the Chinese car manufacturers stand in the Egyptian market regarding all aspects of performance, image, and price. This research will also pass through reference the Chinese automobile industry with other automobile industries. This will show if there is any positive or negative relationship between the customer satisfactions versus car performance and previous experience concerning the Chinese automobile industry.