Strategic Management Report for Mengniu Group

Executive SummaryMengniu concourse is now the Chinese second largest dairy farm enterprise with total assets of 7.6 billion, 30,000 employees and dairy product faculty of 4 billion tons annually (Mengniu 2006). This report first off provides an overview of Mengniu, which includes number of employees, assets, sales, performance, the casing of products it provides, its location including an organization chart display the formal social system of the organization, and other relevant stage setting information. And then an abbreviation of the Chinese dairy attention?s external macro environs by using the ride of PEST is made. This is followed by an analysis of the Chinese dairy industry?s surround by using the model of porter?s quintet Forces. Finally, an intrinsic concomitant of Mengniu is made by using SWOT model, and recommendations be made for the implementation of the suggestion. dining table of ContentsExecutive Summary1. Introduction2. An Overview of Mengniu3. Mengniu?s Vision, Mission, Goal and Objectives4The spirit level of life roulette wheel of the dairy products industry5. PEST Analysis5.1 Political Factors5.2 scotch Factors5.3 Socio-cultural Factors5.4 Technological Factors6. Five Forces Analysis of China?s dairy Industry6.1 Bargaining world-beater of Suppliers6.2 Threat of Entry6.2.1 Economy of Scale6.2.2 Product Differences6.2.3 door to Distribution Channels6.2.4 anticipate Retaliation6.3 Competitive Forces of Substitutes6.4 Bargaining Power of Buyers6.5 arguing among Existing Competitors6.5.1 numerous counterbalance competitors6.5.2 Growth Trend of dairy Industry6.5.3 Exit Barriers6.5.4 risque Inventory Costs6.6 Conclusion7. General description of the briny competitor8. Strategic Group Map9. SWOT Analysis9.1 Mengniu?s Strengths9.2 Mengniu?s Weaknesses9.3 Mengniu?s Opportunities9.4 Mengniu?s Threats9.5 TOWS Matrix10. Recommendations11. ConclusionsList of ReferencesAppendix1. IntroductionThe mark of this report is to provide suggestion to pose Mengniu Grou! p?s current strategies by analyzing its internal situation and external environment of the industry, which includes PEST analysis, five forces analysis, strategic grouping map, SWOT analysis, and so on. The limitation of this report is that most of the data is mainly from the last(prenominal) research... If you want to get a proficient essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper