Swatch

s be Competitive Environment One main(prenominal) competitor was Timex They knowing a simple beginning constitute cheap watch that was do up of refreshful stretch bearings. By having this new material it make automated work easier. The Timex watches were priced at a low rate and were marketed to be disposable. The were priced to low and they were made so that they couldnt be opened they made for not aftermarket em decease or sales of parts. At the end of the 50s one out of three watches bought in the US were a Timex. In 1970 with the introduction of the Quartz engineering changed the market stead once again.

The quartz watches had some advantages oer the Swiss, they were based on electronics, it made it easier to add the date or the day to the watch. It in any case became significantly cheaper to manufacture, because the live of the chips were being driven down by chip manufactures. come forward of this wave and leading the way were manufacturers handle Hattori-Seiko and Citizen. The two companies made hug...If you want to get a affluent essay, order it on our website: OrderCustomPaper.com

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